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Leveraging Street Artists and Murals to Promote Products or Services in Trendy Neighborhoods

4/11/2025Guerilla Marketing

I stumbled across the most incredible mural in Brooklyn last weekend - this massive, vibrant piece that had people literally stopping in their tracks to take photos. What caught my eye wasn't just the artwork itself (though it was stunning), but the subtle integration of a local coffee brand into the design. It didn't feel forced or corporate at al...

Leveraging Street Art and Graffiti to Reach Younger Demographics and Create a Sense of Authenticity

4/10/2025Guerilla Marketing

The first time I saw a brand successfully use street art in their marketing, I was walking through Brooklyn's DUMBO neighborhood around 2018. There was this massive mural that blended seamlessly with the neighborhood vibe, but if you looked closely, you could spot subtle elements of the brand's identity woven throughout. It wasn't screaming "BUY OU...