Insights and updates from our team
Reddit can be a goldmine for agencies looking to build authentic communities around their clients' brands. But let's face it - most agencies crash and burn on Reddit because they treat it like every other social platform. I've spent the last four years managing subreddits for clients ranging from SaaS startups to established CPG brands, and I'm sha...
I stumbled across r/requestfees about 8 months ago when I was desperately hunting for clients for my fledgling design agency. We'd burned through our initial contacts, and that dreaded client drought was setting in. You know the one - where you refresh your email every 5 minutes hoping for inquiries that never come.
What I discovered changed every...
I stumbled into using Reddit for design inspiration completely by accident. Three years ago, our agency was stuck on a particularly challenging rebrand for a fintech client. The brief was vague, the client was indecisive, and our creative team was spinning in circles. Out of frustration, I posted our concept drafts to r/design one evening, expectin...
Reddit can be a goldmine or a minefield, depending on how you approach it. I've spent the last three years helping agencies build their presence there, and I've seen spectacular successes and embarrassing failures. The difference? Understanding that Reddit isn't just another marketing channel—it's a community ecosystem with its own unwritten rules ...
I spent three years running social campaigns for clients before I discovered Reddit's keyword research capabilities. Three. Whole. Years. That's approximately 1,095 days of missing out on what might be the most underrated goldmine of audience insights on the internet.
If you're an agency struggling to get real traction for your clients on social m...
I stumbled into r/design about four years ago when a client rejected our third logo concept with the helpful feedback of "I don't know, it just doesn't pop." Desperate and slightly delirious at 1 AM, I posted the concepts anonymously, asking what was missing. Within hours, a dozen designers had weighed in—most pointing out that our typography was f...
Reddit marketing feels like trying to defuse a bomb sometimes. One wrong move and boom - your brand's getting roasted by anonymous users with usernames like PM_ME_YOUR_CATS. I've been there, sweating bullets while watching a client's campaign go sideways because we didn't read the room right.
But here's the thing - when Reddit marketing works, i...
Reddit AMAs used to intimidate the hell out of me. The first time a client suggested hosting one, I broke into a cold sweat imagining all the ways internet strangers could tear them apart in real-time. Five years and dozens of successful AMAs later, I've completely changed my tune. These sessions aren't just marketing stunts—they're goldmines for a...