Insights and updates from our team
I spent three years running social campaigns for clients before I discovered Reddit's keyword research capabilities. Three. Whole. Years. That's approximately 1,095 days of missing out on what might be the most underrated goldmine of audience insights on the internet.
If you're an agency struggling to get real traction for your clients on social m...
I stumbled into r/design about four years ago when a client rejected our third logo concept with the helpful feedback of "I don't know, it just doesn't pop." Desperate and slightly delirious at 1 AM, I posted the concepts anonymously, asking what was missing. Within hours, a dozen designers had weighed in—most pointing out that our typography was f...
Reddit marketing feels like trying to defuse a bomb sometimes. One wrong move and boom - your brand's getting roasted by anonymous users with usernames like PM_ME_YOUR_CATS. I've been there, sweating bullets while watching a client's campaign go sideways because we didn't read the room right.
But here's the thing - when Reddit marketing works, i...
Reddit AMAs used to intimidate the hell out of me. The first time a client suggested hosting one, I broke into a cold sweat imagining all the ways internet strangers could tear them apart in real-time. Five years and dozens of successful AMAs later, I've completely changed my tune. These sessions aren't just marketing stunts—they're goldmines for a...