The world of software-as-a-service (SaaS) businesses is rapidly growing, and with it, the number of dedicated SaaS bloggers. But which ones are worth following? In this guide, we'll explore the best SaaS marketing blogs known for top-notch content, and provide a comprehensive overview of B2C and B2B SaaS marketing.

The Importance of Staying Informed

Staying ahead in the SaaS industry requires keeping up with the latest trends, strategies, and insights. As a leading SaaS SEO agency, we have curated many resources to help us stay informed. In this blog, we'll share the 15 best SaaS marketing blogs and websites to follow in 2024. Each offers a wealth of information tailored to SaaS managers, marketers, and entrepreneurs, and by adding each to your reading list, you'll be the first to know about the latest shifts in the market.

What are SaaS Marketing Blogs?

SaaS marketing blogs are online platforms that provide tips, strategies, news, and updates related to SaaS marketing. These sites offer actionable advice and views from experts that can be applied to real-world SaaS marketing campaigns. SaaS marketing blogs cover many topics, including lead generation, customer acquisition, retention strategies, and industry trends.

Benefits of Following SaaS Marketing Blogs

Regularly following SaaS marketing blogs is a strategic necessity for professionals aiming to excel in the fast-evolving digital realm. These blogs offer many advantages, including staying updated on the latest trends and innovations in the SaaS sector, gaining expert insights, introducing cutting-edge technology and methods to enhance marketing campaigns, and driving business growth.

Top SaaS Marketing Blogs

Our top 15 SaaS marketing blogs for 2024 include MADX Digital, SaaS Marketer, SaaStr, Inside Intercom, OpenView, ProductLed, GrowthRocks, HubSpot, Moz, Ahrefs, Content Marketing Institute, Copyblogger, Social Media Examiner, Neil Patel, and SaaS Metrics. These blogs offer a wealth of information on SaaS marketing, including innovative customer acquisition strategies, effective retention methods, and analytics-driven growth tactics.

Draft.dev: A Top SaaS Marketing Blog

Draft.dev is a blog that houses a wealth of knowledge on everything needed to build a better technical blog. It discusses many of the things you need to market technical SaaS companies, covering SaaS content marketing, pricing, metrics, and more. Founder Karl Hughes and his team of subject-matter experts post at least one article per week, updating older articles and posting new content to help businesses reach developers, DevOps teams, data engineers, and more.

SaaStr: A Leading SaaS Blog

SaaStr by Jason Lemkin is a blog that has quickly become one of the best SaaS blogs since its launch in 2012. It provides readers and listeners with top-quality content, including data collected from its renowned yearly events, where leading industry speakers and advisers take part. SaaStr also posts more than just weekly articles, including videos, ebooks, and podcasts.

Joel Capperella's Blog: A Standout in SaaS Marketing

Joel Capperella's Blog is another standout, offering in-depth knowledge on a variety of topics, including sales, SaaS content marketing, and customer success. The blog also features a "Car Cast" option, where Joel explains SaaS concepts while driving. These are a must-watch for SaaS startups and established companies alike.

A Smart Bear: A Well-Researched SaaS Blog

A Smart Bear by Jason Cohen is also worth mentioning. From the web page design to the well-crafted articles, this blog has everything you need to get started in SaaS. Jason's long-form articles are well-researched and structured, using a conversational tone with a witty touch that makes his SaaS marketing blog interesting and memorable.

Noah Kagan's Blog: A Master of Social Media and Viral Growth

Noah Kagan's blog is another great resource, fueled by his writing style and content quality. He also runs a YouTube channel with more than a million subscribers, making him a master of social media and viral growth. However, be warned that not every article is about B2B SaaS marketing, and he can be a bit brash at times.

The Silicon Valley Product Group: A Popular SaaS Blog

The Silicon Valley Product Group (SVPG) is a popular blog that offers detailed articles covering SaaS pricing, product, and more. Marty Cagan, the ex-Senior Vice President of eBay, has a hand in crafting each blog article, making them extremely high quality. However, they're only published a few times per month, so expect to wait a few weeks between releases.

Andrew Chen's Blog: A Must-Read for SaaS Metrics and Growth

Andrew Chen's Blog offers a relatively large library of articles providing expert opinions and reviews on SaaS growth. This is a must-read if you want resources on SaaS metrics, bootstrapping and fundraising, and making data-driven decisions. However, most of Andrew's articles are written in fairly technical language, and the blog isn't always regularly updated.

Tomasz Tunguz's Blog: A Valuable Resource for SaaS

Tomasz Tunguz's Blog is another valuable resource, written by a renowned venture capitalist and managing director at Redpoint Ventures. Tomasz has a great deal of experience with SaaS, having worked for Google's Adsense Marketing in Europe and Asia. His blog makes for an incredibly valuable read, but be warned that it's not always regularly updated.

KellBlog: A Comprehensive SaaS Blog

KellBlog by Dave Kellogg is a comprehensive blog that's frequently updated and filled with information on SaaS automation, churn, retention, and more. Kellogg primarily focuses on SaaS startups, although established brands will also find a wealth of value in his articles.

GTMnow: A Collection of Candid Insights

GTMnow, formerly known as Sales Hacker, collects candid insights from go-to market professionals, including sales reps, marketers, and customer success teams dealing with SaaS products in a variety of fields. The interface is intuitive, and the resources are top-notch, but the articles aren't always consistent.

Justin Jackson's Blog: A Wealth of Information on SaaS Product and Growth

Justin Jackson's Blog provides readers with ample information on SaaS product, development, and growth. However, Justin doesn't update quite as often as some of the other SaaS blogs on this list.

Kalungi: A SaaS Marketing Platform with Dense, Consistent Articles

Kalungi is a SaaS marketing platform that offers a regular stream of dense, consistent articles covering demand generation, strategy and planning, and more. However, the articles may be too technical for those new to B2B SaaS marketing, and the blog is not necessarily unbiased.

Conclusion

In conclusion, SaaS marketing blogs and websites provide a valuable resource to help SaaS marketers stay ahead in the competitive SaaS landscape. They deliver diverse perspectives, expert advice, and valuable insights to enhance marketing strategies. We recommend adding these sites to your reading list and leveraging the knowledge from these blogs to craft effective marketing plans. If you need help, MADX has a guide on creating a SaaS Marketing Plan that offers comprehensive insights and strategies.

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